| Join the list!
Dozens of clubs around the country have already said they are participating in Ham Radio Open House – but it’s not too late for your club to decide to take part.
ARRL wants your club to be successful. Here are the steps to prepare for your club’s ARRL Ham Radio Open House:
1. Pick a date.
Select a date (or dates) any time in the month of April to host your club station’s open house to maximize visitor traffic to your operation.
2. Use the media kit.
ARRL has created a comprehensive media kit prepared by veteran PR professionals on the ARRL Public Relations Committee. These pros want to help you shine and have given you a turn-key solution. Use as much or as little of it as you’d like – but its all there: Sample press release, PR tip sheet, media outreach timeline, and more. Find it on www.arrl.org/world-amateur-radio-day.
3. Location, Location, Location!
The ARRL Ham Radio Open House locator tool is available at www.arrl.org/Open-House. It is a two-way street. Add your club’s information to the interactive tool or use it to find an activation already planned in your area. This is the same tool many are used to using to find ARRL Field Day sites.
4. Be a social media superstar.
Social media is how many people find activities. Make sure your club is using the power of this outreach tool to spread the word of your event. In the HROH media kit, you’ll find a section devoted to social media best practices.
5. Be ready for next steps.
You’ve planned for weeks, visitors are showing up in droves, they’re having a great time getting on the air. Don’t leave them hanging on what’s next! Have a plan to get back in touch with them and welcome them to your next club meeting. Prepare a licensing class to enable them to dive right into becoming a ham. Let them know about your club’s ARRL Field Day plans and have them be a part of them.
The majority of active hams are ARRL members, so let them know the value you get from an ARRL membership and encourage them to join. Don’t forget about the free student membership for those aged 21 and under. www.arrl.org/membership.
|